When looking to transition into an organic lifestyle, whether you focus on your diet or even your beauty regime its important to understand what ‘Organic’ truly means.
The Department for Agriculture and Rural Affairs (DEFRA) defines the term organic as an;
“agricultural systematic approach to production, working towards environmentally, socially and an economically sustainable production”.
Organic farms avoid the use of man-made fertilisers, pesticides, growth regulators and livestock feed additives.
Whats the industry worth?
Over the last 5 years the organic industry as a whole, has rapidly grown, now equating to over $2.1 billion. This has resulted in a sales increase by 7.1% in 2016.
With more celebrities and brands promoting an organic lifestyle, shedding light on the detrimental effects chemicals hidden in our skincare can have, there’s no surprise the organic beauty and well-being industry has grown by 13%.
Business experts monitoring the organic movement predict organic skincare will dominate 1/3 of the beauty market by 2022.
What are the health benefits to an organic lifestyle?
There are undoubtably many benefits to maintaining an organic lifestyle, some of these benefits stem from ethical and economical reasons to make the change, however, the main benefit to an organic lifestyle has to be the reduction in our chemical intake. This intake can be digested through food and even our skin.
Here are our top 5 health benefits:
• Chemical and pesticide free
• Doesn’t harm the environment
• Approved by specialists
• Deters future illnesses
• Improves mental and physical health
There are tens of hundreds of chemicals and pesticides we find in our everyday products that we should actively avoid, one being Sodium Lauryl Sulphate. Sodium Lauryl Sulphate often found in shampoo’s, tooth pastes and body lotions are thought to be extremely harmful and can cause kidney damage, liver abnormalities and dermatitis.
Other harmful ingredients include:
• Synthetic Colours
• Sodium laurel sulfate (SLS)
• Propylene glycol
How do you become organic?
The Soil Association has teamed up with BDIH in Germany, Cosmebio and Ecocert in France andd ICEA in Italy to develop a new harmonised standard for organic and natural skincare. Together, these like-minded companies formed COSMOS.
Unfortunately, there in no legal standard in place to protect legitimate organic products. There are many companies that fraudulently claim their products are natural and organic. Often found laced with chemicals, this is often a misleading marketing ploy encouraging you to buy their products under false pretences.
Whilst there is no legal aid to help combat fraudulent companies, The Soil Association endeavours to promote the understanding of certified organic products through certified symbols on products.
Look out for this symbol on your organic products.
Is the organic beauty sector changing the industry?
Over the last decade the organic beauty industry has thrived, with consumers becoming more aware of the chemicals featured in our favourite products and the detrimental effects they can have on our body in the future.
In the 2015 Organic Market Report, The Soil Association announced certified beauty products had an increase of sales by 20% in the year 2014. The report went on to mention there was also a 51% increase in the number of organic certification applicants.
In a recent study focusing on consumers attitude towards the organic industry, found 80% of US millennials and 83% of US consumers with children under 6 were willing to pay more for natural and/or organic products.
With more consumers looking to make a change in their lifestyle, helped by the influence of high society and celebrities advocating a healthier, organic lifestyle, there’s no surprise the industry has soared from strength to strength.
Celebrities that have made the change
For any actor, actress or musician, living a healthier lifestyle is paramount to their profession. Household names such as Jessica Alba, Nicole Kidman, Julia Roberts and Alicia Silverstone have all made the much needed transition into an organic lifestyle.
Lulu & Boo Organics
We pride ourselves on selling natural, organic products and are pleased to announce we are Soil Association Certified making us a brand you can trust. Our website offers an extensive list of ingredients used in each product to ensure you, our customer, there are no nasty ingredients or preservatives.
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